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As CEO and president of Advisory Link, Gerry Myers helps corporations increase their communications, marketing and sales to women, as well as recruit, retain and promote women within their organizations.
Myers, a pioneer in the women’s market and the first author to publish a book on the subject in 1994, Targeting the New Professional Woman: How to Market and Sell to Today’s 57 Million Working Women, is considered an expert on women. She is instrumental in creating awareness, training programs, keynote speeches and consulting services for national and international companies, including many in the automotive and financial arenas. Her latest book, Leading the Way to Success, co-authored by Dr. Warren Bennis, Jack Canfield and James Kouzes, was released in February 2009.
Myers has created numerous Women’s Advisory Boards (WABs) across the country for many companies including MassMutual Financial Group, New York Life Insurance Company and ClubCorp. She co-chaired ClubCorp’s Women’s Advisory Board on Organization Alliances and developed local WABs for New York Life in six cities and 14 WABs for MassMutual Financial Group. Additionally, she chairs the Women’s Automotive Dealers and the Women Executive and Business Owners Exec-U-Links, which are peer coaching groups comprised of high-level executive women and business owners.
Myers has written articles and been featured or quoted as an authority on women in publications such as The New York Times, American Demographics, WorkingWoman.com, Broker World, Independent Agent, The Financial Post, The Dallas Business Journal, Honolulu Weekly, Toronto Star, Marketing News, Detroit Free Press, Christian Science Monitor, BrandWeek, Automotive News, and Working Woman. She has been a guest on a variety of radio and TV talk shows.
Active in community and civic organizations, Myers is past president of the Dallas/Fort Worth Chapter of the National Association of Women Business Owners and of the D/FW Chapter of the Automotive Women’s Network (formerly Women’ Automotive Association International). Among her board memberships, she has served on the advisory boards of Women's Leadership Exchange, Women's Resource Center of the Dallas Metropolitan YWCA, Women's Link, Girls Inc., UNT Department of Marketing & Logistics, and Love for Kids, to name a few. She is an alumnus of Leadership America, Class of 2003. |
